Build & Price Program

Build & Price Overview

Empower website visitors to assemble and customize their Subaru vehicle with the certified Build & Price solution. *In the initial release of the Build and Price solution, website visitors can select from available Subaru models, choose a specific trim, decide between applicable interior and exterior color options, evaluate vehicle features, and review their **estimated cost. Learn more or enroll in the certified Build & Price solution below.

*Please note that enhancements to the Build and Price experience are currently underway. These updates will be announced as future versions of the tool are made available.

**Estimated cost is based on MSRP and delivery and does not include taxes, documentation fees, etc.

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Built on top of Upstart Auto Retail’s innovative digital retailing platform, comes the next phase of online retailing – Build & Price. Just as our current digital retailing solution was designed with retailers, OEMs, and car buyers in mind, the Build & Price solution allows customers to start the retail process on a desired vehicle not currently in-transit or in-stock. The Build & Price no-charge add-on can complete the digital retailing experience for retailers already enrolled with Upstart Auto Retail digital retailing. If you are not enrolled with Upstart Auto Retail digital retailing, add the Build & Price tool to your website as a stand-alone option to capture more customers.

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