Digital Retailing Program

Digital Retailing Overview

The Subaru Digital Tools Program has partnered with the most innovative and forward thinking digital retailing providers in the industry. Digital retailing helps increase consumer engagement, saves everyone time, and drives efficiency and sales in the process, making the buying process easier. Learn more or enroll in a certified digital retailing solution below.

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Certified Digital Retailing Providers – Agnostic of Certified Website Provider Enrollment

*Note: Subaru Retailers can enroll in one of the Certified Digital Retailer Providers listed above, regardless of their Certified Website Provider enrollment.

*Certified Website Providers Offering Digital Retailing Add-On

*Note: Subaru Retailers can only enroll in a Certified Website Provider’s Digital Retailing add-on if they are already enrolled in a website package through that same Certified Website Provider.


The AutoFi retail platform is the only digital retail solution with an exclusive integration to Subaru Motor Finance. Your shoppers are able to receive a true digital shopping and purchase experience by receiving real credit decisions on their vehicle of choice - in less than 90 seconds. AutoFi also partners with the top non-captives in the industry (BofA, Wells Fargo, Santander and more) to engage shoppers wherever they are in the buying process. Choosing AutoFi allows your dealership to shrink the time it takes to close a deal from hours to minutes, while empowering your online and showroom customers with a fast, seamless buying experience.

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CarNow is expanding the customer conversation beyond chat with connected, real-time, and transactional-focused solutions built to elevate sales, improve service, and increase profitability. CarNow is the market leader in tailored digital retailing solutions built to help retailers better connect with customers and sell more cars.

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Darwin Automotive

To be omni-channel you need the same F&I experience happening online. Darwin Automotive provides personalized retailing solutions that offers a consistent consumer experience at every touchpoint. With Darwin Online F&I remains a steadfast profit center that a retailer can continue to rely upon. Since consumers experience multiple touchpoints from online self-service, to over the phone, to in-store, Darwin has a solution for each. The consistent experience using patented prescriptive analytics are always providing accurate and personalized F&I product suggestions.

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Gubagoo is the leading provider of conversational commerce solutions for automotive dealerships and OEMs. Dealerships use our powerful messaging and digital retailing solutions to activate the online car buying and servicing experience from their website or Facebook. Our retail specialists deliver a handheld, guided shopping experience through chat, text or live video, increasing buyer conversion rates.

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Sell cars while you sleep, with MotoCommerceTM. MotoCommerce is an integrated digital retail platform that creates a seamless purchase journey that’s cohesive across online and offline channels, allowing your store to stay open 24/7/365. MotoCommerce is proven to boost CSI, deliver higher conversion rates and increase F&I sales. Built based on extensive behavioural data, every stage of the MotoCommerce car-buying journey is optimized to ensure maximum profit per deal.

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At Roadster, our mission is to make the process of car buying and selling better for everyone involved. We do it by offering omnichannel commerce solutions for today’s modern store, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store. Roadster dramatically improves store customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories - Roadster delivers near penny perfect deals in a beautifully designed interface that customers and employees will love.

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Upstart provides the best vehicle purchasing experience possible for customers and retailers. With our true end-to-end sales platform, customers can shop from home, on their phone, or right in the showroom. With Upstart, customers can complete portions of the process online and then pick up their progress in-store (or vice versa). Everything is synced in real-time so customers never enter any information twice and sales reps always have the most up to date information to better serve customers and close deals faster.

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WebBuy offers a comprehensive end-to-end vehicle purchase solution and meets increasing demand for convenient, simple, and transparent interactions. Qualified consumers will even receive instant, real-time payment options with correct tax and other retailer fees. WebBuy enables the consumer to purchase their next vehicle with an Amazon-like experience day or night 24/7/365. The WebBuy app is fully customizable and can even be branded with your own store digital checkout name – example: Hometown Subaru Express Checkout. Best of all, WebBuy was designed and built by a fellow Subaru retailer!

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