Trade In Program

Trade-In Overview

Capture more customers on your website by offering trade-in evaluations through a certified trade-in tool, thereby generating increased leads sent directly to your CRM tool. Learn more or enroll in a certified trade-in solution below.

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Imagined by legendary wholesaler Bob Hollenshead, Accu-Trade is the most powerful vehicle acquisition and appraisal engine in the industry. It’s built on a mountain of inventory and market data, and plugged into each vehicle through a patent-pending OBD scanner, to pinpoint the perfect price to acquire and then move each VIN. Now integrated into’s massive consumer audience for curated vehicle acquisition through guaranteed instant offers, Accu-Trade continually drives more high-quality inventory through your business, more profitably.

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Car and Driver

Put the power of Car and Driver’s Trade-In tools to work on your website. Trade-In Range and Trade-In One (single value) provide accurate trade values from Black Book giving shoppers a more realistic trade-in expectation while giving you price flexibility.

Generate quality, low funnel leads, while providing valuable information to your shoppers in a streamlined experience from one of the most trusted brands in automotive.

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CarValuator, powered by WebBuy is not only your white label trade appraisal tool but also an instant purchase offer machine engineered by retailers for appraisals AND inventory acquisition. Initially part of the WebBuy end-to-end digital retailing platform, it delivers a unique solution that is 100% customizable by the retailer and delivers transparency to the consumer conveying confidence regarding their personalized appraisal – it’s a win-win experience.

CarValuator is fully integrated with your CRM, provides real-time two-way communication, and delivers a user-driven devaluation process which yields significantly high acceptance rates. Best of all – CarValuator was built by a fellow Subaru Retailer!

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Edmunds was founded in 1966 as an automotive pricing guide. We’ve since expanded our products to include the most innovative appraisal tool in the industry. The Edmunds Trade-In Tool is optimized for mobile, meaning it’s fast, accurate and easy to use. Our tool also carries the Edmunds name — backed by over 50 years of experience, it lets shoppers know they’ll get an appraisal value they can trust.

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Kelley Blue Book

Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book™ Trade-in Values directly into your retailer site. LeadDriver gives car shoppers the information they need, a Trade-In Value, while providing retailers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.

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Trade-In Valet

Trade-In Valet (TiV) is the only appraisal tool available that offers guaranteed pricing to the Consumer AND the Retailer, so that there is true transparency and trust. The TiV guarantee gives consumers the comfort they need to visit your store first. As a result, Retailers can expect a 200% lift in leads, an approximate 70% lift in appointments set, and a near 300% lift in leads that actually convert to a sale vs. other tools. TiV issues appraisals via live appraisers, not some dusty book value. If you need more sales, you need Trade-In Valet.

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TRADEPENDING, creators of SNAP, harness real market data to answer car buyer’s #2 question: "What's my car worth". Through a simple and mobile-first website plugin, SNAP is changing the way retailers and consumers approach trade-in values. With 3-5x more leads (i.e. conversations) than any other solution, integration with GA, FB, and individual campaign uses, SNAP breathes life into old, stale pages and enhances the overall marketability of the store website. Winner’s of the 2017 AWA Website Merchandising award, see for yourself what hundreds of retailers are applauding and what consumers have been looking for for decades!

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